Since the dawn of the smartphone, consumers around the world have been on a lightning fast path towards ubiquitous connectivity. Almost a third of U.K. consumers feel it’s essential to always be reachable1. This trend is driving change across almost all industries, from NFC (near field communication) advertising on bus stops to WiFi in planes, every industry is striving to capitalize on this technology and consumers are demanding to use it.
The slow and steady evolution of the automotive....