This blog is first in a series, from CMB’s Meg Gerbasi and Scott Motyka, exploring the latest in market research methods.
Imagine that you are given a glass of merlot at a wine tasting. You swirl the glass and breathe in the aroma, immediately picking up oak and then hints of cherry and dark fruits. Now tasting it, you detect cherry, blueberries, and blackberries mixed in with a blackpepper tone. Later the sommelier tells you that the wine was produced in India. Would you be surprised....