having your own personal, customized imagehaving a more branded image that everyone in your company can use
Profile Information and Disclaimer (see example above)
Include a short biography about yourself in 160 characters:Who you are (example: things you like)What you do (your work title)Where you work AND your company’s Twitter handleA disclaimer that separates your content from your company (if applicable):Opinions are my own and not the views of my employerMy tweets are my ownMy opinions are my own#MTAMOAlso, understand that while this disclaimer may be helpful to the average person reading your profile, it doesn’t necessarily negate any
legal responsibility on your part. Always think before you Tweet, and make sure you’re up to date on your company’s social media policies.Make sure to link to your website, LinkedIn profile or blog page.Be sure to include your location.Treat your bio as SEO copy using relevant keywords so that you are easily searchable.Use bold and dark enough colors to allow for readable profile information.Make sure it’s in high resolution.Customize your Twitter background image,
do not use a premade theme. Also, think about adding text to your background image to enhance your profile biography. For example: adding personal contact info or your company information with links.Use PNG or JPEG file formats.Use recommended dimensions: Maximum file size of 2MB.The narrower you make it, the more people will see it. 90% of users will see at least 78 pixels of the left side of your background image. 67% will see at least 204 pixels. But only 21% will see 284 pixels.
Optimizing your Twitter profile doesn’t have to be difficult, however you’d be surprised to see that many brands and companies don’t take the short time to make it look real and professional.
If you have any questions about Twitter profile optimization, you can Tweet at me@KristinaEpping or email me. Stay tuned for next months article when we dive into LinkedIn profile optimization.
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Now, businesses are using these channels as different ways to hire employees, find new business and make stronger connections. Your social profile is directly correlated with how professional you are perceived to be by both companies and consumers. Having a professional social media account is crucial because it could be the deciding factor of whether or not you get hired for your next job, or if you’re a blogger, whether a brand like General Mills decides they want you to be....