If you’ve ever been to your local coffee shop, you’ve probably noticed the cork board full of fliers for upcoming events, concerts, services or products. Say one of the fliers for a product catches your eye. You go and visit the website to learn more about it and a day or two later you receive a direct mail piece from a sales person at said products company. Ever think that direct mail or print flier was created using a template?
Like all companies, you have a sales team....