Gen Y. Echo Boomers. Millennials. We’ve all heard of them, read the reports about their growing influence and buying power, and have met, at the very least, one of them. For marketers, “millennial” is the latest and most popular in a series of buzzwords.
For us, it’s more personal than that. We are millennials. Born at the beginning of the 1990s, we grew up in a world where cell phones, personal computers, and Internet became the norm. Sure, we’re digital....