This week’s must reads are especially educational. I think that sometimes we gloss over this idea of brand advocacy so much that it becomes a little too slippery. Brand advocacy doesn’t have to be this huge idea. It doesn’t have to be difficult, and it actually does work. So this week, I wanted to take a look at a couple simple, painless examples of how brand advocacy has worked for two well known brands, T-Mobile and Xerox. Seeing it in action and understanding why these....