This article was written by Gary Pollack
As we have established ad nauseam, including a mobile strategy in your mobile business plan is not an if, but a when. It’s all about the experience. In a nutshell, the experience a customer has on your mobile site will determine if they stay and if they buy. Mobile is an in-the-moment experience; what you do and how you do it in that 0 moment will determine if your mobile plan is successful.
Online sales from mobile....