The Content Marketing Institute released its 5th annual B2B Content Marketing report this week and here’s a few key stats that stand out:
65% of marketers do not have a documented content marketing strategy
80% do not rate their success at tracking ROI as successful (top 2 box score)
70% are producing more content year over year
What’s the correlation between them? Even though everyone is producing more content (good for the agencies or in-house production teams)....