Strangers with Influence: The Mysterious People Behind Online Reviews

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Like a lot of people, I rely on user reviews for virtually all of my purchase decisions. For example, in the last week I’ve read reviews on: Yelp for restaurants (and even which dishes to order from said restaurants) Overstock.com to give me a better idea on the quality/color of a mirror I was about to purchase Airbnb to decide whether the location and appearance of a vacation rental was all it was cracked up to be While I’ve come to depend on these reviews....