This is the fourth article of a six-part Customer Success Series. Read the third article here.
Stored Value is an important, sometimes unappreciated, tool in driving customer acquisition, retention, frequency, and most importantly, consumer spend. Some merchants have never heard of stored value, let alone know how to effectively use it. Yet consumers frequently interact with digital or card-based stored value in the form of promotional cards, store credit, and gift cards.
The most popular....