"There's both ageism in our culture and ageism in our profession of marketing. But some of it's not even malicious ageism. Some of it is just, 'I want my brand to feel young and modern and youthful, and the only way to do that is to be targeting it to the young and modern and youthful.' But that's simplistic thinking." This according to Denise Fedewa, Executive Vice President/Strategy Director, Leo Burnett.Many marketers have invested significant portions of their budget chasing the....