Stellar Loyalty recently had the pleasure of sponsoring the CMO Summit in St. Andrews, Scotland. The CMO Summit brought together 65 senior decision makers for three days of conversations at the highest level about the future of brand marketing.
One of the stand-out moments for me was the keynote speech given by BMW Group’s SVP of Brand Management and Marketing Services Steven Althaus at the Gala Dinner the first evening of the Summit. Althaus discussed ongoing innovation BMW is doing to....