By Natalie Avon, Special to CNN January 6, 2011 4:21 p.m. EST(CNN) — Southwest Airlines is taking its rewards program from what one industry expert calls “anemic” to competitive with the unveiling of an improved Rapid Rewards program.“This is very big,” Tim Winship, editor-at-large for SmarterTravel.com said of the changes, which are aimed at making it easier for members to earn and redeem points.
“This move by Southwest is going to prompt a lot of....