Everyone is using social media today. We are all desperately trying to figure out how to use this new channel of communication – for personal reasons, for business reasons, to network, to learn. In large part, the reason we struggle with this new channel is that we don’t understand the basic foundation of social media. Ready? Here it is: You need to ask what people want before you start talking. Empathy is the key to social media success. Unlike other communication channels, the....