Social Media Outreach and Loyalty

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Maybe it’s because “Death of Dell” has a catchy alliteration, but if you Google the phrase, over 100 million hits come up. That – or the fact that, by many accounts, Dell has been suffering a long, painfully slow sunset as its share of global PC sales continues to shrink. The tech giant’s fourth quarter 2012 revenue was $14.3 billion, down 11% from the same time last year and it’s now in the final stages of a privatized buyout. What’s less well known, though, is that Dell isn’t all doom and....