Social media should be used to show your potential and existing customers that you care. What does it mean to care? Care is to pay serious attention or solicitude. As I have often professed, social media is a primary vehicle for brands to grow and strengthen relationships. I am sure you know this already, but the best way to build strong relationships is to show you care. True in your personal life, right? Well it is no different in brand/customer relationships.
I often think of a boss I....