I recently read an article titled, “Social Media and Firm Equity Value” by Xueming Luo, Jie Zhang, and Wenjing Duan. I was interested to learn that while it is true that conventional online behavioral measures (web traffic and Google searches) do have a significantly predictive relationship with firm equity value, these relationships are weaker than those seen with social media metrics.
This is a big finding, suggesting that if I am in charge of allocating IT....