Panera recently rolled out a new social game called Eat Smarts. This is a great example of how game mechanics can be integrated into a loyalty program and brings to light several of the benefits of unpublished loyalty programs.
Eat Smarts was built using Badgeville’s platform. The Panera-gamer interacts through a series of games that promote healthier eating choices, reinforcing Panera’s branding as the alternative to unhealthy fast....