The CEO should be at the center of emerging social business models. But before I get into that argument, some level-setting on terminology is grossly needed. Social business – as a term – is one that began to sneak into our lexicon as a result of fatigue over social media being abused by individuals, departments, and agencies.
I have never been a fan of the term social media. While technically true, the term media has too much association to the advertising industry. For years....