The direct marketer, which reaches more than 650 million air travelers annually, posted the results following the integration of its Coremetrics Web analytics data with its ExactTarget-powered email marketing campaign.
“Even amidst a down economy, ExactTarget has helped SkyMall increase our year-over-year sales by enabling us to better connect with our customers through relevant and personalized email marketing messages,” said Shea Beck, SkyMall marketing manager. “We&rsquo....