The London Olympics have proven to be a television must-see event with ratings that have reached and exceeded the expectations of the majority of advertisers. An average of 32.2 million viewers have tuned in for NBC’s nightly primetime telecasts. That translates to a 30% share of all televisions in use. Those are heady numbers in a day and age where advertisers are dealing with a highly fragmented and multi-tasking consumer audience.
There was never really any question that the....