Epsilon Big Data Blog.jpgThis week's post is contributed by Epsilon's GM/VP, Don Graumann.The marketing world is abuzz over “BIG Data”. The term has been hijacked by a number of disciplines, software and hardware vendors and consultants that want to be part of this new phenomenon. But there are some fundamentals to consider when it comes to managing data and deriving intelligence from it. Instead of focusing on the functionality and capabilities to comprehensively handle big data....