In an experience economy, the role of simplicity becomes center stage to differentiating your product in a red ocean. Everywhere you look, we are mired with complexity that is not only driving our customers away, but also disrupting our businesses.
Simplicity is no longer an option in business. The customer has spoken in a very clear voice, calling out ‘experience’ as one of their primary criteria to choosing one product or service over another. When it comes to creating new....