Today, if you’re in retail marketing all you hear about is Amazon and how it’s taking over the world. You are also aware that it's more than minimally impacting your world. Even my 8-year-old knows all about the power of Amazon.With Amazon Prime Day quickly approaching on July 11, I put together my wish list for the perfect Prime Day—because for me, Amazon is not about deals or discounts. And, my Prime membership is not about deals or discounts.Prime makes my life easier. It....