Understanding your customer and interacting with them in a customized manner is the goal of every marketer. Segmentation allows for targeted engagement, as discussed during the Engagement & Experience Expo, presented by Loyalty360. A successful loyalty program needs to integrate with this concept so let’s explore some examples.
SIX LOYALTY PROGRAMS USING SEGMENTATION
1. Meineke
Meineke has established five segments. Consumers in each group differ in what they value....