Forrester Research, Inc. recently published its latest biennial "Cross-Channel Campaign Management (CCCM) Wave" evaluation. For the third CCCM Wave evaluation in a row, SAS is cited as a "Leader" by the leading technology analyst firm.
This evaluation is the most comprehensive study of its kind in the Customer Intelligence space, and is the result of 41 evaluation criteria of all qualifying cross-channel campaign management software vendors.
This area of Forrester’s....