Doing what it takes to become the go-to brand of all the top sales associates in your sales channel is simple, but as the saying goes, “simple ain’t always easy.”
As the owner/operator of a small chain of retail locations for 13 years in the specialty sporting goods industry of board sports, I was able to observe successful and unsuccessful launches across many product categories and with wide-ranging MSRPs.
To be sure, the array of brands launching the....