It’s everywhere, literally. You can hardly leave the house without seeing people running around the streets after Pokemon these days. This craze has all the trappings of a short-lived trend, but as for the technology behind it- that’s not going anywhere. Studies have shown that the virtual and augmented reality industry will grow to $150 billion in revenue by 2020 (Digi-Capital). So what does this prediction mean for the rewards and incentives space?
At Virtual Incentives, we are always....