To be a consumer, as we all are, is to consume. It’s an itch the needs constant scratching, we have a need, a desire or maybe just a whim and wherever we happen to be, we look to satisfy that with a transaction, an act of consumption.
Today, most of us, at any time of the day are never more than two feet away from the means to do that. No more going to the store, driving, choosing, considering or even thinking; our smartphones and the ubiquitous, omni-present Internet gives us....