It doesn’t seem possible after such a slow start to summer, but Independence Day is here. We’d like to wish all our readers a happy Fourth of July, and while direct marketing may not be at the top of your to-do list tomorrow, I wanted to kick off the holiday by examining an important retail marketing trend.
According to Visa’s annual Independence Day Spending Survey, there will be a 58% spike in Fourth of July spending this year as respondents plan to shell out an....