LISTEN TO THIS ARTICLE
0:00 / 0:00

Interbrand’s 2014 Best Retail Brands report was recently released, ranking the top global retail brands. The report is produced in collaboration with Interbrand Design Forum, the retail experience group within Interbrand. My biggest takeaway from the report is that in this competitive economy, retailers should not create competition between their own in-store business and business from digital channels. In fact, there are big retail customer experience opportunities for....