A recent post by consultant John Merritt discussing the evolution of DAM systems and how these can now be used to engage customers parallels Saepio philosophies on the future of marketing and how organizations’ marketing processes need to evolve to meet customer demand. (see his original article)
In the article, Merritt asserts:
”Companies today are facing the stark reality that despite all the insight gained through many of their other listening avenues, they are missing....