Most people end the year resolving to become healthier, fitter and kinder. In 2015, my resolution is to help loyalty marketing do the same, but without skipping on little indulgences.
Small delights keep us happy and engaged, after all. This applies to loyalty experiences as much as it does to a glass of champagne at the end of a transformative year. So as 2014 closes, let’s raise our collective glasses to 2015 and all it can be. Here are my four resolutions:
Be a smoothie: ....