As one of Facebook’s measurement partners, recently announced at its 2016 Global Partner Summit for marketers, we have been tasked with providing a holistic view of ad campaigns for its advertisers. By linking together the ad contacts from Facebook’s platform and our own media panel, Facebook’s advertisers can see a clearer picture of device usage, media exposure such as TV and even grocery shopping touchpoints. Not only are we able to measure the sales uplifts of the ad campaign, but....