By Kathryn Kavner, Boston College Class of 2014, Carroll School of Management
What’s old is new again: it’s the classic story of any fashionable item. The 130-year old Mason jar is enjoying a renaissance as many home cooks are turning to canning as a way to preserve and share local produce in the form of pickled vegetables, jellies, and jams. The iconic jar has become a symbol of authentic, back-to-the-roots eating.
But for Ball, that classic story is much richer. Not only are consumers....