It’s summer, which means that marketers are planning Q4 strategies, analyzing prior results, and projecting ROI. However, in 2011 there is some economic uncertainty. Unemployment is stubbornly inert, the housing market is still struggling, and consumer confidence is in a decline. Whether or not there is another recession on the way, marketers should be looking to understand what happens to their customers’ spending in times of economic weakness.
To better understand what....