Here’s a new mindset I’d like to introduce you to – a change of approach for how you market to consumers and the channel.
I want you to start thinking of budgeting for breakage in your rebate programs as an embarrassing relic from the past.
Frame it in your mind like that David Hasselhoff poster you had on your wall as a kid – the one from when “The ‘Hof” was selling all those records in Germany. Or think of it as that double....