Since the beginning of the social phenomenon, customer engagement has truly evolved into an all-encompassing connection. From chatting with a live person on a website and sending help requests via twitter, to posting feedback (good or bad) in public forums, one thing’s for sure – the voice of the customer has never been stronger and they’ve never wanted to be more engaged than they do now.
Millenials Multi-task. Twitter has embedded itself as the 2nd TV screen with live tweets being hash....