In the past, Consumer Packaged Goods (CPG) brands focused the bulk of their marketing efforts on in-store promotions and coupons. When they began to use digital channels to reach customers, CPG companies tended to cling to similar strategies, simply making them slightly more digital—coupons on a brand’s website or a push alert to consumers’ phones about a two-for-one offer.
Now it's time for CPG brands to look beyond the in-store experience and....