LISTEN TO THIS ARTICLE
0:00 / 0:00

The deadline for the Confirmit ACE Awards is fast approaching and we’ve been inundated with requests for tips about what makes a winning submission. While giving away such secrets might make the judges’ task more challenging, I think we can share a few more details. My top trick is to think “Richer, Smarter, Faster”. That means answering the following: How are you using the Voice of the Customer or Employee to create richer insights? Not just collecting data....