Using a specified radius around your location(s) is a typical method of geographic selection for prospecting. In many instances this method of selection works without a problem. In some programs you need more sophistication. When this happens we move to Drive Time or PMA.
Drive Time
Some stores are in a metropolitan area may only need to go out a couple of blocks, while others are in rural settings your customer may have to travel 5-10 miles. We have found....