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Guests join loyalty programs when they see the value in joining. Delivering that value proposition comes in two forms – Your Pitch and Ease of Use. In this post, I’ll cover four ways our customers have helped their programs quickly attract a critical mass of members. 1). WIIFM – Guests Need to Know Guests need to immediately see the value in your program to consider joining, so make sure you’re providing meaningful rewards. We’ve found that providing a....