Imagine a future where, as the operator of a quick-service restaurant, you could rapidly adjust menu offerings based on information gathered about drive-thru customers such as car make and model, number of passengers, items ordered or decision times.
While this scenario may still be a few years away, it’s coming, says David Andreadakis, Kobie’s VP of Loyalty Strategy.
Harnessing loyalty program member data to make offers and experiences as relevant as possible has not only been a major....