When Santa rides into Herald Square to end the 79th annual Macy’s Thanksgiving Day Parade, so begins the “most magical time of the year” for retailers. The period between Thanksgiving and Christmas Eve can often make the difference between success and failure, and this year will be no exception. This year, the National Retail Federation is projecting that Americans will spend more than $600 billion during the Holiday season.
So what are companies doing to maximize all the days on their....