We all know that what and when to promote are major marketing considerations. But the who and how often are right up there too. Especially for those doing physical mailings, how do you know if you’re sending too many? Is it possible to over promote?
What if the whole over promotion concept is a myth?
This is something to look at with a different point of view than what you may have considered in the past. We’ve found that as long as you’re targeting the right people, more promotions actually....