The Challenge: Managing Excess Inventory
Our customer is a well-known footwear and apparel brand, selling its products online and in large department stores like Macy’s and Dillards. Like most apparel brands, they had to address the ongoing challenge of predicting demand and managing the flow of inventory, especially during seasonal shifts and holiday periods. Without a brick and mortar presence, the brand relied on eCommerce to manage and move items in excess.
The Solution: Loyalty....