When it comes to privacy, consumers today are somewhat hypocritical. On one hand, we balk at companies like Facebook for a perceived “loss” of privacy, but on the other hand, we complain when we are on the receiving end of advertising that isn’t personal and relevant. But the more important dialogue isn’t centered on the issue of privacy being lost – it is all about privacy being exchanged. Aided by preference management and “opting in,” a whole....