Each year Printing Impressions magazine dedicates its December issue to ranking the 400 largest printers in North America and analyzing the outlook for key market segments, including direct mail. It’s always one of our favorite issues of the year, and we’re typically asked to provide insight into what IWCO Direct expects for the direct mail industry in the coming year.
Printing Impressions nailed the headline of its direct mail outlook story, with “Mail Continues to Deliver.” Erik Cagle’s....