Holiday seems to be miles away, but let’s be honest, now’s the time to gather what we know about holiday 2012 so we can prepare for a successful holiday 2013.
Experian Marketing Services Strategic Accounts team monitored the email activity of 40 brands (primarily multichannel retailers) from September 9, 2012 through January 5, 2013 with the goal of finding email themes, frequency and volume trends leading up to and during the holiday season.
Let’s get right into the....