It’s coming up to a year since I first commented on the topic of personalized pricing and the debate rages on. While Safeway’s “Just for U” loyalty program has expanded beyond the initial test area of Denver, some are questioning both the benefits and drawbacks of personalized pricing and to what extent it elicits genuine brand loyalty.
Although I’m supportive of this practice in general, I also advise caution.
As some of my colleagues at Kobie have written in....